Mercado La Paloma is located in the Figueroa
Corridor of South Los Angeles: a neighborhood
that is full of creative and hard working
entrepreneurs, community spirit, artists,
musicians and cultural traditions.
During a period characterized by intense
community engagement and research, the space
was renovated into a vibrant community
gathering space, providing opportunities for
local food and artesian businesses unique to
this creative community.
For this project I created a 20 page visual brand book on the Historic South-Central neighborhood Center, in hopes of highlighting its authentic South American and East Asian cuisines, mural art, cultural events and shop items that are unique to the space.